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Q1 Product Update: Faster Syncing, Smarter Engagement, and a Better Experience

Dave Will
Co-Founder, CEO
April 2, 2025
·
2 min read

At PropFuel, we’re always working to help associations create more personalized, meaningful conversations with their members. In Q1, we rolled out a series of updates across the platform—each designed to help you work smarter, move faster, and get even more out of PropFuel.

Whether you’re running campaigns, managing integrations, or building engagement on your website, these updates are about one thing: making your work easier and more effective.

Here’s a look at what’s new:

🔌 Smarter Integrations with the Tools You Already Use

We’ve made several integration updates to improve speed, accuracy, and flexibility—so your data flows where you need it to go:

  • Wicket: You can now pull continuous expiration dates for contacts—ideal for organizations with rolling membership terms.
  • Rhythm: You can now write back to organization fields for better tracking and reporting.
  • Salesforce (including Fonteva and Nimble): Reworked how reports sync to support more than 2,000 contacts per report—no more workarounds.
  • Fonteva: New Account Report integration that lets you pull primary contacts from Account records.
  • ReMembers: Significantly reduced API calls while increasing sync speed and throughput.

These upgrades make your tech stack more powerful—and less of a hassle.

🎯 Easier Campaign Management

We’re all about helping you have smarter, more efficient conversations—and this round of updates makes campaign building faster and more flexible:

  • Draft campaigns now automatically activate associated branch campaigns—saving time and clicks.
  • You can now limit open-text response lengths to keep answers clean and consistent.
  • Time zone bug = fixed. Future campaign events now show in your local time.
  • We’ve added Integration External IDs to contact exports for easier tracking.

🌐 More Power to Your Website

Our Website Engagement product continues to evolve—this quarter we added:

  • Magic Wand support to Website Interaction workflow actions (hello, quick content generation!)
  • The ability to include multiple questions and open-text responses in your website campaigns

This gives you more flexibility to have thoughtful conversations with visitors directly on your site—whether they’re members or prospects.

⚙ Behind-the-Scenes Improvements

Not everything we do is flashy—but it all counts. Some major infrastructure work happened in Q1:

  • We migrated to a new autoscaling web infrastructure to improve reliability and speed.
  • Rolled out a CDN for better global performance and reduced latency.
  • Added new observability tools to proactively catch and resolve issues—before they impact you.

🧪 Coming Soon…

We’re putting the finishing touches on a global search tool that will let you quickly find campaigns, questions, content, or contacts across your PropFuel account. It’s rolling out in the next couple of weeks—so keep an eye out!

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These updates are part of our ongoing mission to help you drive better engagement with less effort. Whether it’s faster syncing, smoother campaign management, or a stronger website experience—PropFuel is here to help you move faster and connect deeper with your audience.

Dave Will

Co-Founder, CEO

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "Walk faster and smile less, because perception is reality." Dave took this feedback to heart and started a business based on the antithesis of this advice. Fourteen years later, Dave successfully sold Peach New Media, a Learning Management System for associations, which is now part of Community Brands.

Since then, Dave and his leadership team from Peach built an engagement platform called PropFuel, the first Conversational Engagement platform designed specifically for member based organizations to improve member engagement using the Ask, Capture, Act methodology.

Dave lives on the South Shore of Massachusetts with his 3 boys, 3 boy dogs and his formidable wife, Nicole. He's an endurance runner and pretends to work from his boat in Buzzards Bay, MA as much as possible all summer long.

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